CIM Coursebook 03/04 Marketing Management in Practice
- 1st Edition - July 1, 2003
- Imprint: Butterworth-Heinemann
- Authors: John Williams, Tony Curtis
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 9 3 9 8 9 - 6
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Recei… Read more
Purchase options
Each coursebook includes access to MARKETINGONLINE, where you can:
* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts
* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts
* Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2003-2004 syllabus.
* Free online revision and course support from www.marketingonline.co.uk.
* Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
* Free online revision and course support from www.marketingonline.co.uk.
* Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
Specifically written for students taking the Marketing Management in Practice module of the CIM Certificate (Stage 1) course.
Preface; Management and marketing roles; Recruiting the team; Developing the team; Market research; Project management; Managing change; Marketing communications; Developing marketing plans; Appendices - Guidance on examination preparation; Undertaking CIM Assignments and the Integrative Project; Sample exam questions and answers; Answers and debriefings: Curriculum information; Index.
- Edition: 1
- Published: July 1, 2003
- Imprint: Butterworth-Heinemann
- Language: English
JW
John Williams
John Williams has taught leadership and management in a number of universities and undertaken a variety of research and consultancy projects with a diverse range of clients in the public and private sectors.
His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.
Affiliations and expertise
marketing and management consultantTC
Tony Curtis
Affiliations and expertise
CIM Senior Examiner for the Marketing Management in Practice module, and Senior Lecturer in Marketing, Plymouth Business School.