Business Travel and Tourism
- 1st Edition - September 14, 2001
- Imprint: Butterworth-Heinemann
- Authors: Susan Horner, John Swarbrooke
- Language: English
- eBook ISBN:9 7 8 - 0 - 0 8 - 0 4 9 0 6 0 - 1
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.With the use of case studies fr… Read more
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Request a sales quote'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.
With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:
* The global business tourism market
* The design of business tourism facilities
* The role of the destination in business travel and tourism
* The social, economic, and environmental impacts of business tourism
* The ethical dimension of business tourism
* The marketing of business tourism products
* The impact of new technologies on the business tourism market
* How to organise successful conferences, exhibitions, and incentive travel packages
Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.
'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:
* The global business tourism market
* The design of business tourism facilities
* The role of the destination in business travel and tourism
* The social, economic, and environmental impacts of business tourism
* The ethical dimension of business tourism
* The marketing of business tourism products
* The impact of new technologies on the business tourism market
* How to organise successful conferences, exhibitions, and incentive travel packages
Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.
'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
the first text to offer a comprehensive overview of the growing but neglected area of business tourism
an international perspective of business tourism
a wide range of up-to-date case studies and exercises - helping students to broaden and deepen their understanding of business tourism
an international perspective of business tourism
a wide range of up-to-date case studies and exercises - helping students to broaden and deepen their understanding of business tourism
Degree and BTEC, HND/C courses in travel and tourism.
Tourism options in leisure, business studies, hospitality management and geography courses.
Tourism options in leisure, business studies, hospitality management and geography courses.
The context - Introduction; The historical development of business travel and tourism; The demand side of business travel and tourism; The supply side of business travel and tourism; The role of the destination in business travel and tourism; The macro environment of business travel and tourism; The impacts of business travel and tourism; The development and management of business travel and tourism - The physical infrastructure of business travel and tourism; The human resource infrastructure of business travel and tourism; Marketing the business travel and tourism product; The practice - The organization of business tourism events; Examples of good practice; Major interactive exercises; The future - Key challenges for the future of business travel and tourism; Case studies.
- Edition: 1
- Published: September 14, 2001
- Imprint: Butterworth-Heinemann
- Language: English
- eBook ISBN: 9780080490601
SH
Susan Horner
Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour
and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences.
Affiliations and expertise
Principal Lecturer in Marketing, Sheffield Hallam University, UKJS
John Swarbrooke
Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.
Affiliations and expertise
Principal Lecturer in Tourism Management, Centre for Tourism, Sheffield Hallam University, UKRead Business Travel and Tourism on ScienceDirect