Mission and Business Philosophy

PrefaceAcknowledgments1 What is Mission? Mission is the Rationale for the Existence of an Organization That Makes it Worthwhile in the Eyes of Its Stakeholders, Particularly Employees2 Mission and Motivation Self-fulfillment and Meaning Help Make People's Work-lives Worthwhile Higher and Lower Needs One More Time: How do you Motivate Employees Human Nature: Why is it Elusive Man Waiting for Motivation Human Resources and Philosophy3 Mission and Culture The Values and Beliefs of the Organization Give People a Feeling of Pride and a Sense of Commitment The Z Organization Values: The Core of the Culture Minerva's Owl: Building a Corporate Value System Helping Men Grow Great Companies Make Meaning4 Mission and Leadership Leaders can Create Vast Resources of Energy by Releasing the Emotional Commitment of Their People The Nature of Executive Responsibility The Case for Institutionalizing Values Attention through Vision5 Mission and ethics Codes of Ethics are Guidelines for Corporate Behavior Ethics and Competitiveness-putting First Things First What is 'Business Ethics' What is Necessary for Corporate Moral Excellence Ethics as a Way of Life6 Mission and Mission Statements Attempts at Defining the Contents of Mission Statements The Company Mission as a Strategic Tool How Companies Define their Mission How to Write a Purpose Statement The Effectiveness of Corporate Codes of Ethics7 Do you Have a Good Mission Statement The Criteria that Define a Good Mission StatementBibliographyIndex