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Encyclopedia of Marketing
- 1st Edition - September 1, 2026
- Editors: Satish Kumar, Weng Marc Lim
- Language: English
- Hardback ISBN:9 7 8 - 0 - 4 4 3 - 2 9 8 6 3 - 9
- eBook ISBN:9 7 8 - 0 - 4 4 3 - 2 9 8 6 4 - 6
Encyclopedia of Marketing is a comprehensive compendium that offers a deep dive into the dynamic and diverse field of marketing. It is grounded in the fundamental concept of… Read more
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Request a sales quoteEncyclopedia of Marketing is a comprehensive compendium that offers a deep dive into the dynamic and diverse field of marketing. It is grounded in the fundamental concept of marketing as a complex discipline that operates at the intersection of business, psychology, sociology, and data analytics. This work encapsulates this multidisciplinary aspect in a single, accessible, and authoritative source, rendering it a valuable resource for researchers, students, educators, and practitioners alike. In a world where consumer behaviors and business landscapes are continuously evolving, the work addresses the acute need for a reliable reference that mirrors this dynamism. It solves the problem of fragmentation of knowledge by providing a holistic view of the marketing discipline. From traditional areas such as advertising, branding, and consumer behavior, to emerging realms like digital marketing and sustainability, it covers a broad spectrum of topics pertinent to contemporary marketing. One of the new developments this work brings to the field is the integration of cutting-edge research and trends, particularly in digital marketing and marketing analytics. The work underscores the importance of sustainable and ethical marketing practices, resonating with the growing societal concerns around business impacts on the environment and communities.
• Comprehensive Coverage: Encyclopedia of Marketing offers an exhaustive exploration of marketing topics, making it a one-stop resource for anyone seeking insights into the field. This holistic approach distinguishes this work from others that may focus only on certain aspects of marketing.
• Interdisciplinary Perspectives: Encyclopedia of Marketing incorporates interdisciplinary perspectives, blending marketing principles with insights from data science, economics, management, psychology, and sociology. This multidimensional perspective gives readers a richer, more nuanced understanding of marketing. ·
• Trending Content: Encyclopedia of Marketing covers emerging trends like digital marketing, marketing analytics, and sustainable marketing, making it a valuable resource for staying abreast of evolving practices and trends.
• Interdisciplinary Perspectives: Encyclopedia of Marketing incorporates interdisciplinary perspectives, blending marketing principles with insights from data science, economics, management, psychology, and sociology. This multidimensional perspective gives readers a richer, more nuanced understanding of marketing. ·
• Trending Content: Encyclopedia of Marketing covers emerging trends like digital marketing, marketing analytics, and sustainable marketing, making it a valuable resource for staying abreast of evolving practices and trends.
Undergrad and graduate students in social science
1. Advertising, Branding, and Integrated Marketing Communications: This section would comprise an array of articles pertaining to the concept, theories, and practice of advertising, branding, and integrated marketing communication strategies. It may cover topics like advertising effectiveness, brand positioning, brand equity, and the role of integrated communications in modern marketing. 2. Business-to-Business Marketing: This section would contain articles exploring the unique facets of marketing in a B2B context. Topics would include B2B sales, relationship marketing, account management, and industrial marketing strategies. 3. Consumer Behavior: This section would consist of articles that delve into consumer psychology, understanding consumer needs and wants, and analyzing consumer decision-making processes. It might also address cultural, social, personal, and psychological influences on consumer behavior. 4. Digital Marketing: This section would be devoted to articles focused on marketing activities and strategies in the digital environment. Topics could range from artificial intelligence, e-commerce, mobile marketing, search engine optimization, and social media marketing. 5. Marketing Analytics and Research Methods: This section would encompass articles about the use of data in guiding marketing decisions. Topics might cover marketing metrics, big data in marketing, predictive analytics, customer analytics, and the various research methodologies used in marketing. 6. International, Sustainable, and Strategic Marketing: This section would feature articles that delve into marketing on a global scale, sustainable marketing practices, and strategic marketing planning. Topics may include cross-cultural marketing, corporate social responsibility, marketing ethics, green marketing, social marketing, sustainability marketing, and strategic marketing planning and implementation. 7. Retailing and Services Marketing: This section would be devoted to articles discussing the specifics of retail and services marketing. Topics would include omnichannel retailing, retail strategy, productization, servitization, customer service, service quality, and service recovery.
- No. of pages: 3000
- Language: English
- Edition: 1
- Published: September 1, 2026
- Imprint: Academic Press
- Hardback ISBN: 9780443298639
- eBook ISBN: 9780443298646