The spirit of a textbook and a manual background, informed and expert
The testimony of a thoughtful leader by chapter
Technical work and complex by nature (concrete examples, leaders testimony as different stakeholders within the biopharmaceutical ecosystem, views of experts, etc.)
Academics, professional experts, consultants, executives from the biopharmaceutical industry, major players and representatives of stakeholders in the biopharmaceutical ecosystem (patient organizations, public authorities, committees of experts, thinktanks, etc.)
No. of pages: 350
Language: English
Edition: 1
Published: December 1, 2029
Imprint: ISTE Press - Elsevier
eBook ISBN: 9780081011362
FJ
Frédéric Jallat
"Frédéric Jallat is Scientific Director of the Specialized Master in Pharmaceutical and Biotechnology Management (MsM), ESCP Europe professor and research associate at KPMG Chair. His interests in research and teaching are organized around four major themes: innovation and disruptive strategies, pricing, management of service activities and CRM. Doctor of Management Science, HDR, graduated from ESSEC (Ph.D) and New York University (ITP), a member of the board of the French Association of Marketing and member of the Journal Editorial Board of Relationship Marketing and Marketing Decisions magazine. He is a visiting professor in many international institutions and consultant.
Affiliations and expertise
Scientific Director, Specialized Master in Pharmaceutical and Biotechnology Management (MsM)
SL
Senya Lor
Senya Lor is a consultant for IMS Consulting Group, a leading consulting firm, producing worldwide studies, exclusively dedicated to the biopharmaceutical industry. The IMS Consulting Group's areas of specialization and intervention are mainly those of pricing and market access. Senya Lor is Doctor of Pharmacy and graduate of the Specialized Master in Pharmaceutical and Biotechnology Management (MsM) - ESCP Europe, he acts as an expert in the MsM and activities Thought Leadership IMS Consulting Group (Pricing and Market Access Outlook , ISPOR).