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Elsevier

Books in Social sciences and humanities

  • Managing Public Services

    Competition and Decentralization
    • 1st Edition
    • Richard Common + 2 more
    • English
    Managing Public Services: Competition and Decentralization is intended for public sector managers to help them assess their situation and assist them to think creatively about different approaches for the future. The book begins on the general principle that business is good and bureaucracy is bad. This topic is followed by detailed studies of organizations, whether these are in a competitive environment, victims of market rhetoric, or in another competitive spectrum. Public sector managers are then encouraged to analyze their own organizations so appropriate actions can be applied into their situation. The extent to which competition is happening is explained, and if competition does not work well, then the concept of decentralization may be adopted. To what extent decentralization can then be used to increase the motivation and commitment of their employees is explained. The authors believe that new ways and methods of working will follow. But, any successes of these changes have to be measured by an important gauge: the impact upon the recipients of the new and improved services. In any undertaking, failures are bound to happen, and the authors suggest that public sector managers should be more tolerant. Finally, the book notes that to achieve delivery of quality service, whether these are for customers or clients, an important approach to managerial action is the design towards a good experience. Public administrators, heads and CEOs of public institutions and private firms, professors and students in public administration, policymakers, and sociologists will find this book valuable.

  • Sociology

    An Introduction for Nurses, Midwives and Health Visitors
    • 1st Edition
    • Caroline Cox
    • English
    Sociology: An Introduction for Nurses, Midwives, and Health Visitors focuses on the approaches, principles, and methodologies involved in sociology, including health care, patient care, social class, educational achievement, and kinship. The book first elaborates on health care from the classical era to the present, population structure and change, and family and kinship. Discussions focus on the family in a changing society, future of the family, population theory of Malthus, world population, developments in anatomy, physiology, and public health in Renaissance Europe, and origins in ancient Greece and Rome. The manuscript then examines social class and social stratification, education, religion, and secularization, and the provision of health care. Concerns include relationship between health care and health need, religion and total patient care, religion in contemporary society, social class and educational achievement, and social class and health. The text takes a look at the need for collaboration between nursing and sociology, sociological aspects of the care of the chronic sick, elderly, and the dying, and the sociological aspects of the care of the mentally ill, including challenges to the concept of mental illness, care of the chronic sick in institutions, and institutional care of the elderly. The manuscript is a dependable source of information for sociologists and researchers interested in sociology.

  • Flexible Benefits and Employee Choice

    Highlights of the Literature
    • 1st Edition
    • David E. Bloom + 1 more
    • English
    Flexible Benefits and Employee Choice summarizes literature on a series of issues related to flexible compensation. Both academic and practical pieces published in the areas of economics, demography, business, sociology, psychology, law, and administration are included. The review is divided into five main sections. The first section presents an overview of the literature on flexible compensation. Within this broad overview, subsections focus on (1) the advent and growth of flexible compensation; (2) the present legal status of flexible compensation; (3) the design, structure, and operation of flexible compensation plans; (4) the advantages and disadvantages of flexible compensation plans; and (5) the future outlook for flexible compensation. The second section presents seven organization case studies. The organizations were chosen so as to capture a range of industries, flexible compensation plans, and experiences with those plans. The third section presents 56 abstracts of the main published pieces on this subject. References to the abstracted material plus some additional pieces relating to fringe-benefit systems and benefit planning are listed in the section entitled "Recommended Reading." The section on "Additional Reading" lists many older pieces on flexible compensation and fringe benefits which might be of some use to practitioners and other individuals trying to develop a deeper and more historical understanding of the development of the literature on this subject.

  • The Secrets of Successful Copywriting

    • 1st Edition
    • Patrick J. Quinn
    • English
    The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shifting product. The topics covered include an elaborate discussion on the job of a copywriter; agencies and their clients; fundamentals about creating an ad; and copy philosophy. This book also discusses the importance of headline; copy proper; setting a good example; words, campaigns, research, and things; and radio and television. Final analysis, exercise conclusions, and getting and keeping a copywriting job are also presented in this book. This text also provides a glossary of advertising terms. This book is essential for advertising students and those individuals aiming a copywriting career.

  • A Systems View of Planning

    Towards a Theory of the Urban and Regional Planning Process
    • 2nd Edition
    • George Chadwick
    • English
    A Systems View of Planning: Towards a Theory of the Urban and Regional Planning Process, Second Edition covers theories of the process of town and regional planning. The book discusses physical change and human ecology; the theory of planning; the variety and entropy of systems; and planning as a conceptual system. The text also describes space and spatial planning; goal formulation in planning; exploratory and normative techniques and intuitive methods in projecting the system; and operational models and their underlying theories. Using linear programming and entropy methods; major aspects of evaluation, program budgeting, cost benefit analysis, and matrix methods; and the spatial method for regional planning are also covered. The book tackles the mixed-programming strategy as well. Engineers, architects, farmers, and foresters will find the book invaluable.

  • Secondary School Examinations

    Facts and Commentary
    • 1st Edition
    • George J. Bruce
    • Edmund King
    • English
    The title first covers the general concerns in secondary school examinations, such as the pass/fail concept, reforms, interpretation of results, and admissibility of subjects. Next, the selection tackles the examination in the ordinary level. The third chapter discusses the Certificate of Secondary Education (C.S.E.) examination; this chapter details the advantages of the C.S.E. along with its systems. Chapter 4 covers the advanced level and university entrance requirements. The next two chapters deal with the General Certificate of Education (G.C.E.) examining bodies. The seventh chapter examines the secondary school testing system in the U.S., while the last chapter talks about the future of the English secondary school examinations. The book will be of great use to both in-training and professional teachers. School administrators will also benefit from the text.

  • Schooling in East Asia

    Forces of Change
    • 1st Edition
    • R. Murray Thomas + 1 more
    • English
    Schooling in East Asia: Forces of Change focuses on the condition and backgrounds of formal and non-formal education in several East Asian countries, as well as the identification of the factors that have inspired the educational systems that these countries have taken up. The book takes into consideration the backgrounds of the educational system in Japan and China, noting the different social structures that were prevalent there. The text explains how leaders of every social structure have a great influence on the form of education of their people. Relatively, the development of the educational system in Taiwan, Hong Kong, Macau, North Korea, and South Korea is discussed. Educational policies, purpose of education, educational administration, and curriculum development are also considered. The text also gives emphasis on the forces that influenced the change in the educational system in these countries, including the educational attainment of teachers, teaching materials, curricula, and teaching methodology. A comparative appraisal of the educational system of these countries is also presented. The book is an important reference for scholars who are involved in promoting education, particularly curriculum development and implementation of schemes aimed at improving education.

  • Transitional Energy Policy 1980-2030

    Alternative Nuclear Technologies
    • 1st Edition
    • Hugh B. Stewart
    • English
    Transitional Energy Policy 1980-2030: Alternative Nuclear Technologies discusses topics the tackle concerns regarding the use of nuclear technology as an energy source. The book explains issues such as the reservations regarding the use of nuclear, energy resource supply/demand problems, and controversial concepts. The text is comprised of seven chapters; each tackles a different area of concern. Chapter I discusses the trends, logistic curves, economic cycles, and predictions of energy growth, while Chapter II covers the perils of paucity of fossil fuels. Chapter III deals with nuclear energy directions, and Chapters IV and V discuss the strategies used in pursuit of nuclear technology evolution. The sixth chapter tackles institutions and commercialization of nuclear technologies from a historical perspective, while the seventh chapter covers possible patterns. The book will be of great interest to readers concerned with the development of nuclear technology as an energy source.

  • Illinois Criminal Trial Evidence

    • 1st Edition
    • Ralph Ruebner
    • English
    Illinois Criminal Trial Evidence is intended to assist the work of trial and appellate lawyers and judges. Illinois rules of evidence find their origins in various sources: English common law, American common law, constitutional law, Illinois statutory law, and Illinois Supreme Court rules. Illinois courts begin to selectively adopt some of the federal rules of evidence. Because Illinois is not yet an evidence code jurisdiction, it becomes more and more difficult for lawyers and judges to become thoroughly familiar with the state's rules of evidence. This book identifies those rules of evidence that are applicable to a criminal trial, explains the rules, and offers constructive criticism whenever necessary. This text also provides a table of cases used as reference on the topics discussed for each chapter. This text serves as a law school textbook or as a supplement to other law school trial and evidence publications.

  • Productivity Now

    Social Administration, Training, Economics and Production Division
    • 1st Edition
    • J. Butterworth
    • R Brown + 2 more
    • English

  • Operation Intercept

    The Multiple Consequences of Public Policy
    • 1st Edition
    • Lawrence A. Gooberman
    • English
    Operation Intercept: The Multiple Consequences of Public Policy provides a critical sociological analysis of the contemporary anti-marijuana policies. The title first covers the policy and the research problem, and then proceeds to tackling the multiple consequences of operation intercept. Next, the selection talks about the finding in the study of public policy and drug abuse problem. The text also provides an account of operation intercept. The book will be of great interest to political scientists, sociologists, behavioral scientists and legislators.

  • Labour Ward Manual

    • 2nd Edition
    • D T Y Liu + 1 more
    • English
    Labour Ward Manual, Second Edition provides guidelines for the application of obstetric knowledge to the labor ward environment. The practice of obstetrics is still an art and as such encompasses alternative approaches to achieve the same welcome end, the safety and wellbeing of both mother and child throughout labor and after delivery. The steps suggested for patient management and presentation concentrate on safety and simplicity. Throughout this book, it is stressed that the laboring woman and the fetus are the most important persons in the labor ward. This book clearly documents the emphasis on the atmosphere of ready redress by litigation; approach to women with individual needs; special care in the sensitive issue of induction; fetal monitoring; fluid replacement together with a clear protocol for management of fetal and maternal mishaps; and problems and hazards of women in the labor ward of hepatitis B or human immunodeficiency virus (AIDS) infection. This edition provides a clear concise guidance for all those involved in child birth.

  • Managerial Communication

    • 1st Edition
    • T. M. Lillico
    • English
    Managerial Communication deals with communication problems in the organization and how they occur, as well as the importance of accurate communication to an individual manager's career. Focusing on the problems of business enterprise in the electronics industry, this book discusses personal factors affecting promotion, along with interpersonal and group communication. It also looks at approaches for improving organizational communication. This book is comprised of eight chapters and begins with an overview of communication concepts and limitations, including the concept of ""noise"" in the communication process; the growth of public interest in organizational communication; and some of the major problems affecting organizational communication. The next chapter examines the methods used to identify weak links in the communication process, especially highly structured questionnaires. A generalized profile of the electronics managers covered in this study is presented, including the factors affecting their career achievement as well as interpersonal and group communication. Some approaches to improve organizational communication are also described. This monograph is intended for people concerned with organizational communication and especially for those who are actively engaged in management or supervision.

  • The Secrets of Successful Public Relations and Image-Making

    • 1st Edition
    • Tony Greener
    • English
    The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.

  • The Human Eye and the Sun

    Hot and Cold Light
    • 1st Edition
    • S. I. Vavilov
    • S. Tolansky
    • English

  • Role-Playing for Supervisors

    The Commonwealth and International Library: Supervisory Studies
    • 1st Edition
    • J. Maxwell Towers
    • E. L. J. Thorne
    • English
    Role-Playing for Supervisors explores how role-playing can help potential supervisors and supervisors already in post to get the feel of applying the principles of supervision in practice. Exercises designed to develop objective attitudes and reactions to a range of industrial problems and to grapple with these problems by assuming the roles of the real-life participants are included. This book is comprised of 11 chapters and begins by explaining the rationale for role-playing. The next chapter is an exercise that reflects the problems faced by a supervisor of a crane manufacturing company. The following chapters present exercises that deal with industrial misconduct, a lightning strike, productivity bargaining, and restrictive practices and how to remove them. Another exercise focuses on the growth and decay of a small shipyard and the management's attempts to achieve recovery through diversification. The remaining exercises address the subject of anti-management activity; whether an apprentice who participated in a sit-down demonstration outside the factory is a revolutionary, and how to deal with him accordingly; and racialism in industry. This monograph will be a valuable resource for supervisors and managers, employees, and company training officers.

  • The Psychology of Learning

    An Introduction for Students of Education
    • 1st Edition
    • Gordon R. Cross
    • Edmund King
    • English
    The Psychology of Learning: An Introduction for Students of Education provides a comprehensive coverage of educational psychology. The title tackles various psychological variables that play a critical role in education. The text first deals with learning theories, such as classical conditioning, operant conditioning, and the Gestalt theory. Next, selection deals with the concept of memory, which includes perception, short- and long-term memory, and forgetting. The text also talks about motivation, along with skills and language. Chapter 7 covers thinking and problem-solving, while Chapter 8 tackles intelligence and ability. The coverage of the title also includes personality and morality. The book will be of great use to student teachers, instructors, and behavioral scientists.

  • A Modern View of The Criminal Law

    Pergamon Modern Legal Outlines
    • 1st Edition
    • S. W. Stewart
    • W. A. J. Farndale
    • English
    A Modern View of the Criminal Law explains the nature of criminal law and classifies the leading crimes in English law. This book describes the application of the criminal law both in private life and as it may affect the public or public authority. Organized into four parts encompassing 23 chapters, this book begins with an overview of the fundamental principles and purposes of the criminal law. This text then examines the deterrent theory, which is regarded by some legal thinkers to be the most important function of criminal justice. Other chapters consider the common breakdown of crime into indictable and summary offenses, which broadly makes a distinction between minor and serious violations of the law. This book discusses as well the classification of the law of crime as a whole. The final chapter deals with the reforms in various areas of criminal law. This book is a valuable resource for lawyers.

  • Human Resource Issues in International Tourism

    • 1st Edition
    • Tom Baum
    • English
    Human Resource Issues in International Tourism tackles human resource related concerns in international tourism. The book is comprised of 17 chapters that are organized into three parts. Part One covers the generic human resource concerns in international tourism. Part Two presents several case studies from different countries. The last part presents a case and conceptual framework to assist the development and implementation of national human resource policies for tourism. The text will be of great interest to readers who want an insight into the human resource aspects of international tourism.

  • 1992-Planning for Financial Services and the Insurance Sector

    • 1st Edition
    • Eurofi plc
    • English
    1992 - Planning for Financial Services and the lnsurance Sector aims to discuss important European laws and their implications for the policies of institution that render financial and insurance services. The book covers topics such as the Single European Act and its effects; company laws, mergers and acquisition, and corporate taxes; and the liberalization of capital movement, capital flows, and the European money system. Also covered are topics such as banking and insurance services in the community; the internal market, its policies, and security; and the implications of a single European market for financial services. The text is recommended for economists as well as financial and political analysts who would like to know more about the European market and the policies that govern it.

  • Comparative Regional Systems

    West and East Europe, North America, the Middle East, and Developing Countries
    • 1st Edition
    • Werner J. Feld + 1 more
    • English
    Comparative Regional Systems: West and East Europe, North America, the Middle East, and Developing Countries is a comparative study of regional systems, namely, West and East Europe, North America, the Middle East, and developing countries. This book examines the patterned and unpatterned forms of international activity through which states relate to the most important entities in world politics: their neighbors. The cooperative and conflictual behavior in international politics occurring within regional contexts is discussed, with emphasis on the sources and forms of this behavior as well as the issues that contribute to it and those that it creates. This monograph is comprised of 15 chapters and opens with an analysis of clusters of variables that form linked patterns within each international region, paying particular attention to the developmental issues that appear to be posed in the various regions of world politics. The following chapters focus on social-psychological factors in regional politics; regional patterns of economic cooperation; political change in regional systems; patterns of transregional relations; and interactions between regional organizations in various parts of the world and the global system that may affect either the operation of the latter or influence actions and functions of the former. The final chapter examines the problems and pitfalls of regional integration theories, along with their inability to "scientifically" predict the pathways of regional development. This text is designed to assist students, professionals, and the general public interested in international relations.

  • Thinking About Retirement

    Problems and Progress in Development
    • 1st Edition
    • J. H. Wallis
    • J. H. Kahn
    • English
    Thinking about Retirement discusses several areas of concerns in the planning of retirement. The title provides a comprehensive coverage in the whole spectrum of retirement planning, from fitting the personal needs of the retiree, financial capacity, and priorities. The text first covers the considerations that need to be taken when entering retirement, and then proceeds to tackling the best way to utilize time. Next, the selection deals with concerns in living space and relationships. The text also talks about fitness and health along with financial issues in retiring. The last chapter details the various issues that can be encountered when retired. The book will be of great use to any professionals since the text deals with inevitable aspect of career a run.

  • The Feasibility of Fertility Planning

    Micro Perspectives
    • 1st Edition
    • T. Scarlett Epstein + 1 more
    • English
    The Feasibility of Fertility Planning: Micro Perspectives is a collection of papers presented during a conference held at the Institute of Development Studies in December 1975. Part 1 gives an introduction to the paradigms and perspectives of population growth and rural poverty in Third World countries. This section discusses the need for a cross-cultural approach in coming up with recommendations that will vary in different social, economic, or political environments. Part 2 discusses culture and fertility, particularly the relationship between economic and demographic changes. A case study regarding the impact of the inter-relationships of economic, social, and political factors in the demographic processes in a Nigerian village is presented. Part 3 examines development and fertility including intra-rural migration. This section notes that the decline of the fertility rate in Sri Lanka is not related to the country's economic development, unlike in other countries such as Japan, Taiwan, and Singapore. Part 4 addresses planning and fertility to disaggregate the available macro-demographic data and analyze the rationale of the different fertility practices followed by various sections of the population. The paper emphasizes that the communities' social and self-interests should be taken into account, along with demographic factors, to improve their members' welfare. Sociologists, administrators and chiefs of social welfare organizations, heads of health services, local and government officials, and volunteer health organizations will find this book highly valuable.

  • Performance and Progress in Working Life

    The Commonwealth and International Library: Social Administration, Training, Economics and Production Division
    • 1st Edition
    • William Isbister
    • R Brown + 2 more
    • English

  • Protection Officer Training Manual

    • 5th Edition
    • Sam Stuart
    • English
    Protection Officer Training Manual, Fifth Edition is a guidebook that provides a comprehensive coverage of security practice. The book is comprised of 27 chapters that are organized into 10 units. The coverage of the text includes various security procedures, such as patrolling, traffic management, and crowd control. Security threats are also covered, including explosives, fire, and hazardous substances. The book also covers emergency or high-risk situation, such as V.I.P. protection, crisis intervention, and first aid administration. The text will be most useful to security trainee and instructors. Individuals involved in administrative and management position will also benefit from the book.

  • Child Without Tomorrow

    Pergamon General Psychology Series
    • 1st Edition
    • Anthony M. Graziano
    • Arnold P. Goldstein + 1 more
    • English
    Child Without Tomorrow discusses the observations and treatments made with seriously emotionally disturbed children. The book relates the development of a specific group therapy program and shows that children can still be taught complex and socially adaptive behavior despite their situations. It is also demonstrated that non-professionals can be trained as operative child-behavior therapists and parents are the best candidate as therapists of their children. The text defines the term Autism and briefly explains its context. It was suggested that the most useful type of therapy is observed current behavior. Stimulus control, respondent conditioning, and contingency management are important tools of the therapy. A chapter of the book is devoted on control of aggressive and tantrum behavior. Such behaviors were defined and examples were given. To control these behaviors, a process called extinction was exercised. Such process weakens a response through its non-reinforced repetition. The book will provide useful information to psychologists, therapists, parents with autistic children, students and researcher in the field of psychology.

  • Handbook of Cosmetic Science

    An Introduction to Principles and Applications
    • 1st Edition
    • H. W. Hibbott
    • English
    Handbook of Cosmetic Science: An Introduction to Principles and Applications is a guidebook that aids in addressing several areas of concerns in cosmetic science. The book is comprised of 24 chapters that cover the wide spectrum of issues in cosmetics, from application of products up to the proper handling and packaging of cosmetic products. The text first discusses the importance of the body surfaces to which perfumes and cosmetics are applied such as the skin, hair, and teeth. Next the book deals with the chemistry of the raw materials that are processed in the cosmetics industry. The next chapters cover the formulation, production, and packaging of cosmetic products, along with product evaluation and measures to prevent damage to the goods. The text will be of great use to individuals involved in the research, development, production, and application of cosmetic products.

  • Wood Finishing

    Pergamon Series of Monographs on Furniture and Timber
    • 1st Edition
    • John W. Collier
    • Jack Kape
    • English
    Wood Finishing provides a comprehensive guide to wood finishing. The emphasis of the book is on tackling practical topics. The text first details the material components of wood finishing, such as strippers, revivers, stoppers, and varnishes. Next, the selection covers the various processes in wood finishing, which include waxing, filling, spraying, and flatting. The next chapter talks about supplementary topics, such as the chemistry of timber, hazards, workshop practices, and testing finishes. The title also tackles the various tools utilized in wood finishing, which include brushes, spray paints, coating machines, and tumbling barrels. The book will be of great use to anyone who wants to expand knowledge in woodworking.

  • Managing Tourism

    • 1st Edition
    • S. Medlik
    • English

  • Medical and Health Genomics

    • 1st Edition
    • Dhavendra Kumar + 1 more
    • English
    Medical and Health Genomics provides concise and evidence-based technical and practical information on the applied and translational aspects of genome sciences and the technologies related to non-clinical medicine and public health. Coverage is based on evolving paradigms of genomic medicine—in particular, the relation to public and population health genomics now being rapidly incorporated in health management and administration, with further implications for clinical population and disease management.

  • Current Argument on Early Man

    Report from a Nobel Symposium
    • 1st Edition
    • Lars-König Königsson
    • English
    Current Argument on Early Man: Report from a Nobel Symposium is a collection of papers that sheds in light into the evolutionary history of humans. The book reviews the state of knowledge regarding the human origins and pre-history. The coverage of the text includes articles that cover archeological and biological evidence that can lead to the origins of human. This topic includes evidence using viral gene sequences suggesting an Asian origin of human; a review of archeological evidence for early hominid land-use and ecological relations; and the excavation of the cave at Chou-kou-tienin 1927 and 1928. The book will be of great use to anthropologists, paleontologists, archeologists, and evolutionary biologists.

  • Public Supplies Work

    In Principle and Practice with Particular Reference to Hospitals
    • 1st Edition
    • G. R. Sampson
    • English
    Public Supplies Work: In Principle and Practice with Particular Reference to Hospitals considers the concepts of supply management. This book is composed of 12 chapters that discuss the nature of the job of supplies officer and the organization of the supplies department. The opening chapters deal with the purchasing for the public service; influence of provisioning on purchasing arrangements; methods of purchasing supplies; making a list of approved suppliers; keeping stocks to a minimum; principles and systems of keeping records; definition of joint purchasing, central purchasing, and central storage. The succeeding chapters describe the nature, conditions, and types of contracts, as well as the management and maintenance of funds. The discussion then shifts to the importance of knowledge of commodities and its functions. The closing chapters are devoted to the classification and storage of equipment, as well as the examination of function, design, and materials of purchased items. The book can provide useful information to office administrators, students, and researchers.

  • Human Aspects of Urban Form

    Towards a Man—Environment Approach to Urban Form and Design
    • 1st Edition
    • Amos Rapoport
    • English
    Human Aspects of Urban Form: Towards a Man—Environment Approach to Urban Form and Design discusses the man—environment interaction in urban setting. The book is comprised six chapters that provide a broad conceptual framework using a range of disciplines. The text first tackles urban design as the organization of space, time, meaning, and communication. The second chapter talks about environmental quality, while the third chapter deals with environmental cognition. Next, the book tackles the importance and nature of environmental perception. Chapter 5 discusses the city in terms of social, cultural, and territorial variables. Chapter 6 details the distinction between associational and perceptual worlds. The book will be of great interest to urban planners and government policymakers. Researchers and practitioners of sociological and behavioral science will also benefit from the book.

  • Education and National Development

    A Comparative Perspective
    • 1st Edition
    • Ingemar Faegerlind + 1 more
    • English
    Education and National Development: A Comparative Perspective discusses the correlation between education and national development. The book is comprised of nine chapters that cover several concerns regarding the subject matter, such as the theoretical underpinning, dimensions, policies, and practice. The first chapter discusses the origins of modern development thought, while the second chapter talks about how formal schooling can serve as an “agent of change”. Chapters 3, 4, and 5 cover the various dimension development, which are economic growth, employment, quality of life, and political system. Chapter 6 discusses strategies for educational reform, while Chapter 7 deals with the evaluation of development policy. The eighth chapter provides a comparative discourse about education and development under capitalism and socialism. Chapter 9 talks about education, the state, and development. The book will be of great interest to readers concerned about how education correlates with national development.

  • The Aesthetic Impulse

    • 1st Edition
    • Malcolm Ross
    • English
    The Aesthetic Impulse discusses art as a commitment to the development of intelligent feeling. This book discusses the central value of the arts in education as aesthetic, as the qualification of sensibility. This text describes the academics and the instrumentalists as challengers for what arts education is, and allow integration into mainstream education. The arts are different and such difference is their strength. This book also defines sensibility, aesthetics, and the exploration of the vernacular principle or popular art. This text explains what is whole and holy, what a good cultural education is, and labels the educational system under the present conditions as the enemy. The book proposes an Aesthetic Education Department or faculty assigned for coordinating an aesthetic curriculum. This text assesses aesthetic development in children in terms of pragmatic attention, disinterested attention, and tacit attention. This book also explains the development of art, drama, and music into the teen-age years, and also points out that aesthetic education involves development of sensual knowledge. This book is suitable for arts teachers, child educators, school counselors, and school administrators, as well as students in the arts.

  • Advertising

    Made Simple
    • 4th Edition
    • Frank Jefkins
    • English
    Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.

  • A Guide to Recent Criminal Legislation

    Pergamon Modern Legal Outlines
    • 1st Edition
    • C. F. Shoolbred
    • W. A. J. Farndale
    • English

  • Public Relations

    Made Simple
    • 1st Edition
    • Frank Jefkins
    • English
    Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.

  • The Practice of Public Relations

    • 3rd Edition
    • Wilfred Howard
    • English
    The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.

  • European Social Policy, Today and Tomorrow

    Pergamon International Library of Science, Technology, Engineering and Social Studies
    • 1st Edition
    • Michael Shanks
    • English

  • Company Law

    Made Simple
    • 1st Edition
    • Ronald R. Pitfield
    • English
    Company Law: Made Simple presents a logical explanation of the purposes of the law and the procedure by which its goals are attained. It discusses the operation and execution of the law. It addresses the nature of limited companies. Some of the topics covered in the book are the advantages of incorporation; limited companies as legal entities; types of registered companies; classification of companies; categories of unlimited companies; alterations to the memorandum; creation of the Certificate of Incorporation; nature of a memorandum; and operation of overseas companies. The nature and definition of prospectus are fully covered. The procedure for creating a prospectus is extensively discussed. An in-depth analysis of the forms of share capital is given. A study of the power of the company to borrow and to charge assets is also presented. A chapter is devoted to the appointment, registration, and assignment of office of directors. Another section focuses on the creation and monitoring of accounting records. The book can provide useful information to businessmen, lawyers, students, and researchers.

  • Sexual Attraction

    • 1st Edition
    • Mark Cook + 1 more
    • English
    Sexual Attraction is a very interesting and creative study on how humans get attracted to their opposite sex, presenting scientific basis of sexual attraction among humans. This book begins by elaborating on sexual arousal in humans, which is followed by a discussion on what is sexually desirable for a person. This discussion examines physical appearance of humans that contributes to sexual attraction. The two subsequent chapters are devoted to examining sexual behaviors, particularly the interesting topic of “love at first sight” and the concept of love. This book then explains how attraction can lead to marriage, explaining how two persons sexually attracted to each other successfully prolong the attraction and have a lasting relationship. This book ends by explaining the responses of other people who believe their unattractive appearance is the cause of their dull social and sexual lives. This book will surely be of interest to anyone interested in exploring sexual attraction. Because this book is science-based, it is helpful as well to those in the field of psychology and counseling.

  • Rheumatism in Populations

    • 1st Edition
    • J. S. Lawrence
    • English
    Rheumatism in Populations provides information pertinent to rheumatic diseases. This book covers certain systemic orders such as the systemic lupus erythematosus that frequently affect the joints. Organized into 16 chapters, this book begins with an overview of the history of the epidemiology of rheumatism. This text then examines the prevalence of rheumatoid arthritis in screened sample and in total population samples. Other chapters consider the relative significance of rheumatic disorders as a cause of loss of work as revealed by the National Health Insurance statistics. This book discusses as well the pathology of disc disorders, osteoarthritis, rheumatoid arthritis, benign polyarthritis, metabolic joint disease, general connective tissue diseases, and immune deficiency diseases. The final chapter deals with diagnostic criteria for population investigations of rheumatoid arthritis. This book is a valuable resource for rheumatologists, physicians, and medico-social workers. Readers who are interested in the study of rheumatic diseases will also find this book useful.

  • Design & Analysis

    Proceedings of the Sixth International Conference Held in Beijing, People's Republic of China, 11–15 September 1988
    • 1st Edition
    • Liu Cengdian + 1 more
    • English
    Pressure Vessel Technology, Volume 3 reviews the practices and trends in pressure vessel technology. This book discusses the tremendous progress in the various fields of pressure vessel technology, including fabrication techniques, ferrous materials, and life expectancy to assure structural integrity. Organized into 11 chapters, this compilation of papers begins with an overview of the fabrication techniques in pressure vessel technology. This text then examines the requirements of the chemical industry for the prevention of catastrophic failure of pressure components. Other chapters consider the major development of pressure vessels for special purposes, high pressure vessels, materials for making pressure vessels, and pressure vessel codes. This book discusses as well the seismic design in the field of pressure vessels and pipings. The final chapter deals with buckling resistance under seismic motions for thin-walled cylindrical vessels, of which predominant mode of failure is shear buckling and bending under horizontal earthquake loadings. This book is a valuable resource for mechanical engineers, project managers, and scientists.

  • Commercial Law

    Made Simple
    • 1st Edition
    • John Parris
    • English
    Commercial Law: Made Simple covers the basic principles and concepts of commercial law. The book starts by describing trading entities, such as trading by individuals; corporations; and unincorporated associations, partnerships, and agencies. The book discusses contractual obligations, including topics about the nature and the laws related to contractual obligations, unilateral contracts, and contracts of mutual obligations. The sale of goods is also considered with regard to transference of ownership, the terms of the contract of sale, the rights of an unpaid seller, international trade, and hire purchase and similar transactions. The book further tackles carriage and insurance, assignments, negotiable instruments, and securities. Students taking business studies and courses in law and accountancy and businessmen will find the book an invaluable source of reference and guidance.

  • Convex Structures and Economic Theory

    • 1st Edition
    • Hukukane Nikaido
    • Richard Bellman
    • English
    Mathematics in Science and Engineering, Volume 51: Convex Structures and Economic Theory consists of an account of the theory of convex sets and its application to several basic problems that originate in economic theory and adjacent subject matter. This volume includes examples of problems pertaining to interesting static and dynamic phenomena in linear and nonlinear economic systems, as well as models initiated by Leontief, von Neumann, and Walras. The topics covered are the mathematical theorems on convexity, simple multisector linear systems, balanced growth in nonlinear systems, and efficient allocation and growth. The working of Walrasian competitive economies, special features of competitive economies, and Jacobian matrix and global univalence are also covered. This publication is suitable for advanced students of mathematical economics and related fields, but is also beneficial for anyone who wishes to become familiar with the basic ideas, methods, and results in the mathematical treatment in economic theory through a detailed exposition of a number of typical representative problems.

  • Spinal Cord Injuries

    Anaesthetic and Associated Care
    • 1st Edition
    • J.D. Alderson + 1 more
    • English
    Spinal Cord Injuries aims to provide information on the problems associated with the treatment and management of patients with spinal cord injuries and guidance on the appropriate methods of treatment. It also highlights the growing role of anesthetists as vital members of the medical teams in accident and emergency and trauma units, in the intensive care environment and in the relief of pain. This book is organized into 13 chapters. The first two chapters deal with the pathophysiology and initial care for spinal cord injury patients. The succeeding chapters discuss the emergency room care, anesthetic management, intensive care management, chronic care, and nursing care for spinal cord injuries. The final two chapters are about trend in spinal cord injury research and the legal and moral issues associated with the treatments of spinal cord injuries. This book will be of interest to anesthetists and other medical professionals dealing with spinal cord injuries.

  • Pattern Recognition by Humans and Machines

    Visual Perception
    • 1st Edition
    • Eileen C. Schwab + 1 more
    • English
    Pattern Recognitions by Humans and Machines, Volume 2: Visual Perceptions covers aspects of research on visual perception. The book discusses visual form perception, figure-ground organization, and the spatial and temporal responses of the visual system; eye movements; and visual pattern perception. The text also describes a computer vision model based on psychophysical experiments; perspectives from brain theory and artificial intelligence; and the capacity to extract shape properties and spatial relations among objects and objects' parts. Knowledge-mediated perception is also considered. Psychologists and people involved in the study of visual perceptions will find the book useful.

  • Present-Day Russian Psychology

    A Symposium by Seven Authors
    • 1st Edition
    • Neil O'Connor
    • English
    Present-Day Russian Psychology is the first comprehensive survey of Russian psychological literature written by bilingual psychologists. This book is composed of seven chapters, and begins with a description of the orienting reflex and the voluntary control of motor behavior. The next chapter discusses the reasons for the disparity between the development of engineering psychology in Russia and in the West and some vigorous attempts by Soviet investigators to close this gap. These topics are followed by discussions on abnormal psychology and psychotherapy, the analysis of psycholinguistic psychology, the studies of child development. The remaining chapters highlight some significant psychological observations to Russian laboratories. This book will be of value to psychologists and historians.

  • Science, Technology and Global Problems

    The United Nations Advisory Committee on the Application of Science and Technology for Development
    • 1st Edition
    • Sam Stuart
    • English
    Science, Technology and Global Problems: The United Nations Advisory Committee on the Application of Science and Technology for Development documents the contributions and roles of the Advisory Committee on the Application of Science and Technology (ACAST) in society and nation development. The book is divided into three parts; the first of which gives a historical perspectives of the committee, including its origin, strategy for development, and plan of action. The second part enumerates and details the various areas and sectors ACAST assisted and considered in their goal to achieve quality advancement. The last part provides the overview of ACAST programs. The text will be invaluable to government agencies and offices, especially those in charge of community development. Those who want to dig deeper in the existence and role of ACAST will also benefit from the book.

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