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Books in Business management and accounting

Our Business, Management, and Accounting titles are essential reading for students and professionals, and cover a range of foundational and advanced topics across actuarial science, quantitative assets management and investment modelling, business venturing, business law, and human resource management, among other topics

  • Elsevier's Dictionary of Advertising

    In English, German, French and Russian
    • 1st Edition
    • September 13, 2002
    • S.G. Manoilova + 1 more
    • English
    The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.

  • Advances in International Accounting

    • 1st Edition
    • Volume 15
    • September 3, 2002
    • J. Timothy Sale
    • English
    This is a refereed, academic research annual that is devoted to publishing articles about advancements of accounting and its related disciplines from an international perspective. This serial examines how these developments affect the financial reporting and disclosure practices, taxation, management accounting practices, and auditing of multinational corporations as well as their effect on the education of professional accountants worldwide.

  • New Marketing

    • 1st Edition
    • July 17, 2002
    • Malcolm McDonald + 1 more
    • English
    The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a value exchange with customers, it provides essential advice on how to harness the latest technology and incorporate it effectively into marketing practice.The premise driving the new thinking in this book is that the early stand-alone experimentation with new marketing channels is over for many organizations. The key now is the total integration of new techniques and technologies within the wider marketing process. e-Commerce and CRM, for instance, no longer stand alone as something to plan for separately. Instead, the core processes of marketing need to take account of e-commerce and other IT-enabled channels such as call centres. This development has meant important new steps in decision making for marketers, who now have to choose the channels which are most appropriate for certain tasks and how they should be integrated to maximise customer value. The book focuses on: · How marketing must integrate the interactive environment from the outset· How the choice of channels changes the offer as well as the customer contact · How the marketing manager's role must change Having worked on e-commerce and CRM strategy with a range of major companies over the last four years, the authors have developed tools and frameworks to fill these gaps in traditional marketing. The New Marketing draws heavily on this direct practical experience, and offers the ideal guide to tailoring your marketing strategy to the demands and opportunities of the 21st century marketplace.

  • Management Accounting- Information Strategy: May 2002 Exam Questions & Answers

    • 1st Edition
    • June 15, 2002
    • English
    Management Accounting - Information Strategy May 2002 Examination Questions and Answers. The answers for the third set of exams under the new syllabus have been compiled by the Examiners. They provide an invaluable source for lecturers and students. This title is also available for immediate download at http://www.businessc...

  • Cost Control

    A Strategic Guide
    • 1st Edition
    • June 15, 2002
    • David Doyle
    • English
    The current economic climate has meant that cost control is firmly back on the corporate agenda. This edition maintains that all too often, costs are cut in a way that is actually detrimental to the company in the short and long-term. The author highlights and examines the many pitfalls managers face, and suggests a more flexible model which will offer stability and sustainability in the modern global marketplace. Getting maximum results out of organisational resources while minimising costs will continue to rank as one of the main strategic issues facing managers for many generations to come.

  • Environmental Cost Accounting

    An Introduction and Practical Guide
    • 1st Edition
    • June 15, 2002
    • Rupert Howes
    • English
    Environmental Cost Accounting provides an introduction to the dynamic subject of corporate environmental accounting. It outlines the business case and rationale for engaging in environmental accounting. It also illustrates how leading UK companies are already adding value and reducing risk through the use of innovative environmental accounting techniques and methodologies. The second part of the book presents an environmental accounting tool kit which focuses on external cost accounting. The methodology detailed in this section provides a tool to estimate the environmental sustainability of a company's activities and operations. The methodology presented has been developed by the sustainable development organisation Forum for the Future, a UK registered charity, with support from the Chartered Institute of Management Accountants (CIMA).

  • Financial Institutions and Corporate Governance

    A Dynamic Model of Corporate Governance
    • 1st Edition
    • June 15, 2002
    • J. Holland
    • English
    This report describes a detailed model of the private corporate governance role of financial institutions and how this role is related to public corporate governance processes.The report begins by illustrating the private, implicit corporate governance process of financial institutions during good corporate performance. The second half of the report outlines a dynamic, five staged model of fund managers (FM) corporate governance influence.

  • Report Writing in Business

    • 2nd Edition
    • June 15, 2002
    • Trevor Bentley
    • English
    Report writing is an essential part of business life and if you can effectively communicate your ideas you are likely to reap the rewards. This new edition, extensively rewritten and updated, aims to provide you with a comprehensive, clear, brief and relevant set of guidelines for writing effective reports. The key to effective report writing is to be able to communicate a message in a way that enables the reader to understand it in exactly the way it was intended. To achieve this the writer needs to be able to produce information in a clear, concise and readable way to deliver a message without the danger of ambiguity or misinterpretation. Guidance and examples are given. This book is aimed at business managers as well as students of management who need to write reports for distribution within their organisations. Reading this book will present you with the knowledge to modify your own personal report style and approach.

  • CRM

    Redefining Customer Relationship Management
    • 1st Edition
    • May 31, 2002
    • Jeffrey Peel
    • English
    In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.

  • Advances in Accounting

    • 1st Edition
    • Volume 19
    • May 8, 2002
    • Philip M J Reckers
    • English

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