Books in Business management and accounting

Our Business, Management, and Accounting titles are essential reading for students and professionals, and cover a range of foundational and advanced topics across actuarial science, quantitative assets management and investment modelling, business venturing, business law, and human resource management, among other topics

Books Journals

The Wine Value Chain in China

1st Edition
November 21, 2016
Roberta Capitello
Steve Charters + 1 more
English
Hardback
9 7 8 0 0 8 1 0 0 7 5 4 9
eBook
9 7 8 0 0 8 1 0 0 7 6 0 0

The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the growing demand for wine in China. Special attention is paid to the supply and demand changes, their impacts on Western wine supply chains, and new market opportunities. The book contributes the latest research findings to increase the understanding of the context of wine consumption in China and the most suitable marketing and communication approaches. The book aims to provide academics with the most adequate methodological tools to study a novice market, with both conceptual and empirical chapters included. The book covers a range of topics, including the behavior of Chinese consumers and their attitudes towards wine, the cultural context of wine in China, the characteristics of the wine supply chain in China and its development, the impact of China on Western wine supply chains, wine marketing and communication in China, wine branding in China, including counterfeiting, wine education in China, the links between wine, food, luxury, and Western products in China, and wine tourism.

Capital Market Integration in South Asia

1st Edition
November 2, 2016
Sourajit Aiyer
English
Hardback
9 7 8 0 0 8 1 0 1 9 0 6 1
eBook
9 7 8 0 0 8 1 0 1 9 1 6 0

Capital Market Integration in South Asia: Realizing the SAARC Opportunity discusses the potential Capital Market Products/Activities which can create closer inter-linkage of the South Asian capital markets and help local/global investors benefit from this economic opportunity. While some ideas may be implementable now; others have future promise as the regional markets further mature. The book demonstrates both retail and institutional investor interest in this combined high-growth region by offering scope for yield, diversification and risk mitigation, maximized upside from multiple growth markets, minimized downside through low-correlation constituents, and more. The book's core theme addresses the challenges towards deepening the awareness and acceptability of regional economies. Only when this happens will the asset flows increase into the regional market products, providing scale-up that will aid viability for these products.

Becoming an International Humanitarian Aid Worker

1st Edition
October 16, 2016
Chen Reis + 1 more
English
Paperback
9 7 8 0 1 2 8 0 4 3 1 4 1
eBook
9 7 8 0 1 2 8 0 4 3 8 5 1

Becoming an International Humanitarian Aid Worker draws on the experiences of those currently working and those hiring people to work in humanitarian aid today, and an analysis of job postings over a 9-month period. It provides relevant information and advice to help jobseekers make more informed decisions about what steps to take. It first pushes prospective job seekers to reflect on whether this is the right career path for them. It then provides tried and tested strategies for preparing for a humanitarian career and being competitive in the humanitarian job market, serving as a comprehensive guide for those thinking about a career in international humanitarian aid.

Social Media in the Marketing Context

1st Edition
September 29, 2016
Cherniece J. Plume + 2 more
English
Paperback
9 7 8 0 0 8 1 0 1 7 5 4 8
eBook
9 7 8 0 0 8 1 0 1 7 5 7 9

Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.

Business Networks in East Asian Capitalisms

1st Edition
September 13, 2016
Jane Nolan + 2 more
English
Hardback
9 7 8 0 0 8 1 0 0 6 3 9 9
eBook
9 7 8 0 0 8 1 0 0 6 5 5 9

Business Networks in East Asian Capitalisms: Enduring Trends, Emerging Patterns builds on the foundational studies conducted in the 1990s by gathering contemporary empirical and theoretical chapters which explore these themes in a comparative perspective. The book includes contributions from authors working on the relationship between personal and business networks in countries including China, Singapore, Malaysia, Taiwan, Japan, South Korea, Vietnam, Laos, Cambodia, and Thailand. Authors emphasize enduring trends in social and business networks and/or track new emerging patterns, both within East Asian nations or between East Asia and other regions such as Europe, Africa, and the Americas.

Social Network Analysis of Disaster Response, Recovery, and Adaptation

1st Edition
September 9, 2016
Eric C Jones + 1 more
English
Paperback
9 7 8 0 1 2 8 0 5 1 9 6 2
eBook
9 7 8 0 1 2 8 0 5 2 8 3 9

Social Network Analysis of Disaster Response, Recovery, and Adaptation covers systematic social network analysis and how people and institutions function in disasters, after disasters, and the ways they adapt to hazard settings. As hazards become disasters, the opportunities and constraints for maintaining a safe and secure life and livelihood become too strained for many people. Anecdotally, and through many case studies, we know that social interactions exacerbate or mitigate those strains, necessitating a concerted, intellectual effort to understand the variation in how ties within, and outside, communities respond and are affected by hazards and disasters.

East Asian Business in the New World

1st Edition
September 7, 2016
Shaomin Li
English
Hardback
9 7 8 0 0 8 1 0 1 2 8 3 3
eBook
9 7 8 0 0 8 1 0 1 2 8 4 0

East Asian Business in the New World: Helping Old Economies Revitalize discusses how to conduct business in East Asia. The main objective of the book is to help American workers and businesses gain competitive advantages in a global marketplace in which the emerging Asian economies are rapidly becoming major players. The American economy appears to be on decline, especially relative to the rapidly rising economies in places such as China. To revitalize the American economy and those of the ‘old world’, we must pay close attention to the economies with which America competes. The objective of this book is two-fold, with an initial focus on the opportunities and challenges of doing business in East Asia that includes tactics that will help readers understand Asian economies and business practices so that they can compete more successfully in the region. Secondly, the book seeks to teach readers how the U.S. can learn from East Asia in revitalizing its own economy. This is what sets the book apart as it analyzes the social institutions in major Asian countries, including the political, economic, and cultural institutions, and then compares them with the institutions in the U.S., identifying the strengths and weaknesses of U.S. institutions and providing strategic and policy recommendations that may help the U.S. economy and American firms compete in the global marketplace.

Entrepreneurship in the Gulf Cooperation Council

1st Edition
August 31, 2016
Alexandrina Maria Pauceanu
English
Paperback
9 7 8 0 1 2 8 1 1 2 8 8 5
eBook
9 7 8 0 1 2 8 1 1 2 8 9 2

Entrepreneurship in the Gulf Cooperation Council: Entrepreneurship in the Gulf Cooperation Council promotes a practical approach to starting businesses, and is useful not only for students, but also to anyone seeking practical insights on the essential aspects of entrepreneurship. As a wide-ranging introduction to theories and their applications, the book covers business plans, feasibility studies, and sources of startup funds. Case studies from GCC countries make the book a useful source of guidelines for starting and managing a business.

The Data and Analytics Playbook

1st Edition
August 12, 2016
Lowell Fryman + 2 more
English
Paperback
9 7 8 0 1 2 8 0 2 3 0 7 5
eBook
9 7 8 0 1 2 8 0 2 5 4 7 5

The Data and Analytics Playbook: Proven Methods for Governed Data and Analytic Quality explores the way in which data continues to dominate budgets, along with the varying efforts made across a variety of business enablement projects, including applications, web and mobile computing, big data analytics, and traditional data integration. The book teaches readers how to use proven methods and accelerators to break through data obstacles to provide faster, higher quality delivery of mission critical programs. Drawing upon years of practical experience, and using numerous examples and an easy to understand playbook, Lowell Fryman, Gregory Lampshire, and Dan Meers discuss a simple, proven approach to the execution of multiple data oriented activities. In addition, they present a clear set of methods to provide reliable governance, controls, risk, and exposure management for enterprise data and the programs that rely upon it. In addition, they discuss a cost-effective approach to providing sustainable governance and quality outcomes that enhance project delivery, while also ensuring ongoing controls. Example activities, templates, outputs, resources, and roles are explored, along with different organizational models in common use today and the ways they can be mapped to leverage playbook data governance throughout the organization.

OCEB 2 Certification Guide

2nd Edition
July 15, 2016
Tim Weilkiens + 3 more
English
Paperback
9 7 8 0 1 2 8 0 5 3 5 2 2
eBook
9 7 8 0 1 2 8 1 0 9 8 4 7

OCEB 2 Certification Guide, Second Edition has been updated to cover the new version 2 of the BPMN standard and delivers expert insight into BPM from one of the developers of the OCEB Fundamental exam, offering full coverage of the fundamental exam material for both the business and technical tracks to further certification. The first study guide prepares candidates to take—and pass—the OCEB Fundamental exam, explaining and building on basic concepts, focusing on key areas, and testing knowledge of all critical topics with sample questions and detailed answers. Suitable for practitioners, and those newer to the field, this book provides a solid grounding in business process management based on the authors’ own extensive BPM consulting experiences.

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