Books in Administration and marketing

Marketing in a Nutshell

1st Edition
January 9, 2007
Mike Meldrum + 1 more
English
eBook
9 7 8 0 0 8 0 4 6 8 5 5 6

Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all.

Marketing Due Diligence

1st Edition
January 8, 2007
Malcolm McDonald + 2 more
English
Paperback
9 7 8 0 7 5 0 6 8 3 4 2 5
eBook
9 7 8 0 0 8 0 4 6 9 5 6 0

The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions-• Does the promised market exist?• Will the strategy deliver the market share promised?• Will the market share create shareholder value?This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern businessSurely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added?

Emergency Response Planning for Corporate and Municipal Managers

2nd Edition
March 1, 2006
Paul A. Erickson
English
Hardback
9 7 8 0 1 2 3 7 0 5 0 3 7
eBook
9 7 8 0 0 8 0 4 7 7 5 8 9

Emergency Response Planning for Corporate and Municipal Managers, Second Edition, outlines the essential roles of corporate and municipal managers when responding to a wide range of natural and man-made disasters. It demonstrates the importance of their relationships with federal, state, and local government agencies as well as public and private community sectors. Author Paul Erickson, one of the leading experts in the field, focuses on proactively planning for emergencies, particularly in the recognition and advanced coordination of response to incidents instead of simply implementing emergency measures. This book provides specific recommendations regarding the immediate and long-term health and safety of emergency response. End of chapter summaries and questions provide concise information on learning objectives and a review of important concepts. This book is recommended for graduate and undergraduate students studying emergency planning, management, and response; security, disaster recovery, loss prevention, and business continuity professionals and consultants; municipal managers involved in emergency planning and response; and corporate risk management/hazard professionals.

Marketing Due Diligence

1st Edition
October 17, 2005
Malcolm McDonald + 2 more
English
eBook
9 7 8 0 0 8 0 4 5 9 4 2 4

At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company's ultimate owners. By failing to consider and manage the business risk associated with their strategies, they deliver returns below the cost of capital and neglect the firm's raison d'etre. The board needs a way of holding these marketers to account. Marketing Due Diligence is a new process which has emerged from years of research at Cranfield, one of Europe's leading business schools. It blends proven ideas from strategic and financial management with new concepts about organisational effectiveness to create a process that directly connects marketing strategy to shareholder value. CEOs and CFOs cannot afford to operate without Marketing Due Diligence. Bad marketing directors cannot afford to work with it.

Marketing Plans for Service Businesses

2nd Edition
September 13, 2005
Malcolm McDonald + 1 more
English
Paperback
9 7 8 0 7 5 0 6 6 7 4 6 3
eBook
9 7 8 0 0 8 0 4 9 2 8 7 2

Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organisation being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The world renowned authors also tackle key organisational aspects relating to marketing planning which can have a profound impact on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing orientation. Marketing Planning for Services is for marketers in the service sector and students of marketing.With revised cases and new content covering gap analysis, market mapping, CRM and integrated marketing communications it will be an essential guide for professional marketers in the service sector a well as upper level students.

Profile of the International Filtration and Separation Industry

5th Edition
December 17, 2004
Kenneth S Sutherland
English
eBook
9 7 8 0 0 8 0 5 0 9 0 8 2

The total world sales of filtration and separation equipmentand spares are estimated at US$29.5 billion in 2003. Good growth is forecast to continue through to 2009, on the back of the expansion in China, and the fresh and wastewatersegment growth rates, with a CAGR of more than 6%." --Profile of the International Filtration and Separation Industry - Market Prospects to 2009, 5th Edition This revised and updated 5th edition includes increased coverage on the strategic direction of the industry, plus it offers forecasts, analysis and comment on the filtration and separation industry to 2009.The study also outlines the structure of the global industry, assesses market and technological trends, offers market figures and forecasts to 2009 and identifies the major players.

Market Segmentation

1st Edition
September 18, 2004
Malcolm McDonald + 1 more
English
Paperback
9 7 8 0 7 5 0 6 5 9 8 1 9
eBook
9 7 8 0 0 8 0 4 7 9 1 9 4

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.

Profile of the International Membrane Industry - Market Prospects to 2008

3rd Edition
December 18, 2003
K Sutherland
English
eBook
9 7 8 0 0 8 0 5 1 5 0 7 6

The definitive guide to the international membrane industry. Will help you to keep track of the major issues affecting the fast growing membrane market Will enable you to identify new business opportunities Includes Market forecasts, commentary and analysis supported by primary research Completely revised and updated, the 3rd edition of Profile of the International Membrane Industry - Market Prospects to 2008 reviews the markets, technological trends and major manufacturers of industrial membranes. We have drawn on the expertise from our existing portfolio, Membrane Technology newsletter and Filtration & Separation magazine to bring you vital information, analyses and forecasts that cannot be found anywhere else.The report covers all industrial applications involving both liquid and gas separation, including: Microfiltration Ultrafiltration Reverse osmosis and nanofiltration All other membrane separations The study deals with all kinds of separating media that are now accepted as membranes, whether they are polymeric, ceramic, metallic or liquid. In broad terms the study covers microfiltration, ultrafiltration, reverse osmosis and nanofiltration and all other membrane separations. Profile of the International Membrane Industry covers the structure of the industry, highlighting developments, identifying future trends, and looking at recent mergers and acquisitions in the sector. Market estimates and forecasts to 2008, by region and membrane type, are presented along with an analysis of the main end-user markets for industrial membranes, and a technology overview. Forty leading international membrane manufacturers are profiled. A directory of membrane manufacturing companies is also included.

Key Customers

1st Edition
July 4, 2000
Malcolm McDonald + 2 more
English
eBook
9 7 8 0 0 8 0 5 0 9 7 2 3

Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations.In particular 'Key Customers' looks at:* why has key account management become so critical to commercial success?* what are the key challenges and how do successful companies respond?* why is it vital to understand the role of key account management in strategic planning?* do you know what strategy your customer has for your company?By addressing these key questions McDonald, Rogers and Woodburn draw out the business issues that really matter - from developing a customer classification system that really works, analysing the needs of key accounts, developing the skills of key account managers to how systems for implementing key account plans can be developed. Throughout the book the emphasis is on clarifying and articulating the key concepts to give the reader the tools to apply in the marketplace. The 'real world' approach is based on best practice from leading companies globally and the latest research from the renowned Cranfield School of Management.'Key Customers' comes from authors with an international reputation in this field and is an essential guide to customer management for marketing and sales executives, and all senior management with strategic responsibility. The clear and authoritative approach also makes it an outstanding text for the serious MBA and executive student.

Marketing Plans

4th Edition
May 5, 1999
Malcolm McDonald
English
eBook
9 7 8 0 0 8 0 5 6 9 5 6 7

At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. In Marketing Plans, the whole process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. There is an additional section which provides a step-by-step 'this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background. Marketers, executives and students studying for CIM and CAM exams will find the application of basic marketing principles to sound business practice invaluable. For tutors, there is a comprehensive resource pack containing OHP masters, chapter-by-chapter tutor notes, examples of real marketing plans, case studies for classroom use and interactive exercises on floppy disks.

Related subjects

Marketing

Public administration

Sales and marketing

Life Sciences

Physical Sciences & Engineering

Social Sciences & Humanities

Health

Books in Administration and marketing

Marketing in a Nutshell

Marketing Due Diligence

Emergency Response Planning for Corporate and Municipal Managers

Marketing Due Diligence

Marketing Plans for Service Businesses

Profile of the International Filtration and Separation Industry

Market Segmentation

Profile of the International Membrane Industry - Market Prospects to 2008

Key Customers

Marketing Plans

Related subjects