Books in Physical sciences and engineering

Practical Guide to Comparative Advertising

1st Edition
November 22, 2018
Ruth M. Corbin + 4 more
English
Paperback
9 7 8 0 1 2 8 0 5 4 7 1 0
eBook
9 7 8 0 1 2 8 0 9 3 5 1 1

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors.

Storage and Hybridization of Nuclear Energy

1st Edition
November 22, 2018
Hitesh Bindra + 1 more
English
Paperback
9 7 8 0 1 2 8 1 3 9 7 5 2
eBook
9 7 8 0 1 2 8 1 3 9 7 6 9

Storage and Hybridization of Nuclear Energy: Techno-economic Integration of Renewable and Nuclear Energy provides a unique analysis of the storage and hybridization of nuclear and renewable energy. Editor Bindra and his team of expert contributors present various global methodologies to obtain the techno-economic feasibility of the integration of storage or hybrid cycles in nuclear power plants. Aimed at those studying, researching and working in the nuclear engineering field, this book offers nuclear reactor technology vendors, nuclear utilities workers and regulatory commissioners a very unique resource on how to access reliable, flexible and clean energy from variable-generation.

Neurophotonics and Biomedical Spectroscopy

1st Edition
November 22, 2018
Robert R. Alfano + 1 more
English
Hardback
9 7 8 0 3 2 3 4 8 0 6 7 3
eBook
9 7 8 0 3 2 3 4 8 0 6 8 0

Neurophotonics and Biomedical Spectroscopy addresses the novel state-of-the-art work in non-invasive optical spectroscopic methods that detect the onset and progression of diseases and other conditions, including pre-malignancy, cancer, Alzheimer’s disease, tissue and cell response to therapeutic intervention, unintended injury and laser energy deposition. The book then highlights research in neurophotonics that investigates single and multi-photon excitation optical signatures of normal/diseased nerve tissues and in the brain, providing a better understanding of the underlying biochemical and structural changes of tissues and cells that are responsible for the observed spectroscopic signatures. Topics cover a wide array of well-established UV, visible, NIR and IR optical and spectroscopic techniques and novel approaches to diagnose tissue changes, including: label free in vivo and ex vivo fluorescence spectroscopy, Stoke shift spectroscopy, spectral imaging, Resonance Raman spectroscopy, multiphoton two Photon excitation, and more.

Health Efficiency

1st Edition
November 22, 2018
Marianne Sarazin
English
Hardback
9 7 8 1 7 8 5 4 8 3 1 1 0
eBook
9 7 8 0 1 2 8 1 8 3 7 7 9

Health Efficiency: How Can Engineering be a Player in Health Organization? explores the important components of performance measurement. It brings together the work of researchers, doctors and engineers involved in an area where collaboration between doctors and engineers is becoming more and more common. However, the application of industrial engineering and operational research to health systems is still poorly studied and researched, hence the need for this book. After all, better exchanges between disciplines equals better knowledge between health professionals and engineers.

Use of Recycled Plastics in Eco-efficient Concrete

1st Edition
November 21, 2018
F. Pacheco-Torgal + 3 more
English
Paperback
9 7 8 0 0 8 1 0 2 6 7 6 2
eBook
9 7 8 0 0 8 1 0 2 7 3 3 2

Use of Recycled Plastics in Eco-efficient Concrete looks at the processing of plastic waste, including techniques for separation, the production of plastic aggregates, the production of concrete with recycled plastic as an aggregate or binder, the fresh properties of concrete with plastic aggregates, the shrinkage of concrete with plastic aggregates, the mechanical properties of concrete with plastic aggregates, toughness of concrete with plastic aggregates, modulus of elasticity of concrete with plastic aggregates, durability of concrete with plastic aggregates, concrete plastic waste powder with enhanced neutron radiation shielding, and more, thus making it a valuable reference for academics and industrial researchers.

Humanoid Robots

1st Edition
November 21, 2018
Dragomir N. Nenchev + 2 more
English
Paperback
9 7 8 0 1 2 8 0 4 5 6 0 2
eBook
9 7 8 0 1 2 8 0 4 5 8 2 4

Humanoid Robots: Modeling and Control provides systematic presentation of the models used in the analysis, design and control of humanoid robots. The book starts with a historical overview of the field, a summary of the current state of the art achievements and an outline of the related fields of research. It moves on to explain the theoretical foundations in terms of kinematic, kineto-static and dynamic relations. Further on, a detailed overview of biped balance control approaches is presented. Models and control algorithms for cooperative object manipulation with a multi-finger hand, a dual-arm and a multi-robot system are also discussed. One of the chapters is devoted to selected topics from the area of motion generation and control and their applications. The final chapter focuses on simulation environments, specifically on the step-by-step design of a simulator using the Matlab® environment and tools. This book will benefit readers with an advanced level of understanding of robotics, mechanics and control such as graduate students, academic and industrial researchers and professional engineers. Researchers in the related fields of multi-legged robots, biomechanics, physical therapy and physics-based computer animation of articulated figures can also benefit from the models and computational algorithms presented in the book.

Mathematical Physics in Theoretical Chemistry

1st Edition
November 21, 2018
S.M. Blinder + 1 more
English
Paperback
9 7 8 0 1 2 8 1 3 6 5 1 5
eBook
9 7 8 0 1 2 8 1 3 7 0 1 7

Mathematical Physics in Theoretical Chemistry deals with important topics in theoretical and computational chemistry. Topics covered include density functional theory, computational methods in biological chemistry, and Hartree-Fock methods. As the second volume in the Developments in Physical & Theoretical Chemistry series, this volume further highlights the major advances and developments in research, also serving as a basis for advanced study. With a multidisciplinary and encompassing structure guided by a highly experienced editor, the series is designed to enable researchers in both academia and industry stay abreast of developments in physical and theoretical chemistry.

Advanced Nanomaterials for Membrane Synthesis and Its Applications

1st Edition
November 21, 2018
Woei Jye Lau + 3 more
English
Paperback
9 7 8 0 1 2 8 1 4 5 0 3 6
eBook
9 7 8 0 1 2 8 1 4 5 0 4 3

Advanced Nanomaterials for Membrane Synthesis and Its Applications provides the academic and industrial communities the most up-to-date information on the latest trends in membrane nanomaterials and membrane nanotechnology used in wastewater treatment, environmental technology and energy. The rapid advances in nanomaterials and nanotechnology development over the past decade have resulted in significant growth of the membrane business for various industrial processes, particularly in nanotechnology-based membrane processes. While membrane technology is increasingly being used for liquid and gas separations, it has great potential in a variety of additional applications. As the worldwide academic community has a strong interest in advanced membrane processes, particularly membrane nanotechnology for specific separations, this book provides a timely update on the topic.

Handbook of Magnetic Materials

1st Edition
Volume 27
November 21, 2018
Ekkes H. Brück
English
Hardback
9 7 8 0 4 4 4 6 4 1 6 1 8
eBook
9 7 8 0 4 4 4 6 4 1 6 2 5

Handbook of Magnetic Materials, Volume 27, covers the expansion of magnetism over the last few decades and its applications in research, notably the magnetism of several classes of novel materials that share the presence of magnetic moments with truly ferromagnetic materials. The book is an ideal reference for scientists active in magnetism research, providing readers with novel trends and achievements in magnetism. Each article contains an extensive description given in graphical, as well as, tabular form, with much emphasis placed on the discussion of the experimental material within the framework of physics, chemistry and materials science.

Atlas of the Anatomy of Dolphins and Whales

1st Edition
November 20, 2018
Stefan Huggenberger + 2 more
English
Hardback
9 7 8 0 1 2 8 0 2 4 4 6 1
eBook
9 7 8 0 1 2 8 0 2 6 3 6 6

Atlas of the Anatomy of Dolphins and Whales is a detailed, fully illustrated atlas on the anatomy and morphology of toothed and whalebone whales. The book provides basic knowledge on anatomical structures, in particular, soft tissues, and functions as a standalone reference work for dissecting rooms and labs, and for those sampling stranded and by-caught dolphins in the field. As a companion and supplement to Anatomy of Dolphins: Insights into Body Structure and Function, this atlas will be of great interest to the scientific community, including veterinarians and biologists, as a book of reference. With a modern approach to dolphin anatomy and morphology, this atlas provides the extensive knowledge necessary to practitioners and theoretical scientists such as evolutionary biologists. The conceptual clarity, precision, and comprehensive and updated display of the topographical anatomy of the body of cetaceans in the atlas support and illustrate the authors’ related work, serving as a comprehensive reference for those who are more specifically interested in the details of the anatomy and morphology of porpoises, dolphins and whales.

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