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Marketingonline (Cert) Band 2
15-24 students
- 1st Edition - July 16, 2000
- Authors: Mike Hyde, Ruth Ashford, Mike Oldroyd
- Language: English
- Hardback ISBN:9 7 8 - 0 - 7 5 0 6 - 4 6 5 5 - 0
Purchase options
Institutional subscription on ScienceDirect
Request a sales quote- Language: English
- Edition: 1
- Published: July 16, 2000
- Imprint: Butterworth-Heinemann
- Hardback ISBN: 9780750646550
MH
Mike Hyde
Affiliations and expertise
CIM Senior Examiner, Marketing in Practice moduleRA
Ruth Ashford
Ruth is a Principal Lecturer in Marketing and Public Relations at Manchester Metropolitan University Business School. She is the Undergraduate Programme Co-ordinator for a network of newly developed marketing and retail related degrees and is Senior Examiner for the Chartered Institute of Marketing’s Advanced Certificate Stage 2 Marketing Planning paper, having previously been the Senior Examiner for the Marketing Fundamentals paper. Ruth is also the Principal Examiner for University of Cambridge International Examinations for the Business Career awards (Effective Business Communications papers). Ruth teaches on a range of programmes including the MA in Public Relations and undergraduate programmes in Marketing Management, Retail Management, Advertising and Brand Management.
Ruth co-authors on a number of the CIM Coursebooks published by Butterworth-Heinemann, including Marketing Planning 03/04 by Beamish and Ashford. Prior to entering academe, she was based in a management role, gaining marketing experience within the NHS and Business to Business sectors.
Ruth has been awarded a PhD, which examines the area of Perceived Risk and Dental Services, from Lancaster University. Previous publications include journal papers on Marketing and Dentistry, Education Marketing, Perceived risk in the public sector, supply chain and relationship management, and educational assessment.
Affiliations and expertise
CIM Chief Examiner and Head of the Retail and Marketing division at Manchester Metropolitan University. Ruth was awarded a PhD from Lancaster University in the area of Consumer Behaviour.MO
Mike Oldroyd
Affiliations and expertise
CIM Senior Examiner for the Marketing Environment module.